Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-Sided Uncertainty and Opportunity Cost of Delay - It's a lot like playing bridge ... you only get to the right bid if both players understand what's going on
| Year of publication: |
2000
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| Authors: | Srivastava, Joydeep ; Chakravarti, Dipankar ; Rapoport, Amnon |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 2, p. 163-184
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