Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Svetlana Bogomolova; Steven Dunn; Giang Trinh; Jennifer Taylor; Richard J. Volpe
| Year of publication: |
2015
|
|---|---|
| Authors: | Bogomolova, Svetlana ; Dunn, Steven ; Trinh, Giang ; Taylor, Jennifer ; Volpe, Richard J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 1-11
|
| Subject: | Price promotions | Deal types | Grocery retail practices | Verkaufsförderung | Sales promotion | Großbritannien | United Kingdom | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy | USA | United States | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313622