Price promotions and their effect upon reference prices
Ben Lowe; Fanny Chan Fong Yee and Pamela Yeow
| Year of publication: |
2014
|
|---|---|
| Authors: | Lowe, Ben ; Yee, Fanny Chan Fong ; Yeow, Pamela |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 349-361
|
| Subject: | Fair price | Reference price | Expected price | Sales promotions | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422959