Price promotions in vertically-related market : Instant discount vs. gift card
Pingping Chen, Huiru Chen, Ruiqing Zhao
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Pingping ; Chen, Huiru ; Zhao, Ruiqing |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 108.2022, p. 1-14
|
| Subject: | Consumer perception | Game theory | Price promotion | Supply chain management | Vertically-related market | Verkaufsförderung | Sales promotion | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Rabatt | Rebate | Spieltheorie | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2021.102588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304717