Price–quality relationship in the presence of asymmetric dynamic reference quality effects
Year of publication: |
2012
|
---|---|
Authors: | Gavious, Arieh ; Lowengart, Oded |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 137-161
|
Publisher: |
Springer |
Subject: | Reference quality | Price elasticity | Optimal pricing | Differential games | Equilibrium |
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