Price satisfaction as a multi-attributive construct
by Kurt Matzler ...
| Year of publication: |
2004
|
|---|---|
| Authors: | Matzler, Kurt ; Mühlbacher, Hans ; Altmann, Andreas ; Leihs, Helmuth |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 2.2004, p. 77-92
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| Subject: | Preis | Price | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002557456