Price tactics for a turbulent environment : a complexity theory view
Roger B. Mason
| Year of publication: |
2015
|
|---|---|
| Authors: | Mason, Roger B. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 14.2015, 1, p. 123-134
|
| Subject: | Complexity Theory | Chaos Theory | Marketing Mix | Marketing Tactics | Price, Pricing | Turbulent Environment | Turbulence | Chaostheorie | Chaos theory | Marketingmanagement | Marketing management | Komplexe Systeme | Complex systems | Preismanagement | Pricing strategy | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529374