Price tiers as antecedents of event quality in the sport industry
Year of publication: |
2013
|
---|---|
Authors: | Reese, Jason D. ; Kerr, Michael D. |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 2, p. 119-137
|
Subject: | price tiers | event quality | repurchase intentions | pricing theories | prospect theory | Preismanagement | Pricing strategy | Dienstleistungsqualität | Service quality | Preistheorie | Price theory | Sportveranstaltung | Sport event |
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