Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation - Search is a costly choice!
| Year of publication: |
2003
|
|---|---|
| Authors: | Mehta, Nitin ; Rajiv, Surendra ; Srinivasan, Kannan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 1, p. 58-84
|