Price versus privacy : an experiment into the competitive advantage of collecting less personal information
Year of publication: |
2013
|
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Authors: | Preibusch, Sören ; Kübler, Dorothea ; Beresford, Alastair R. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 423-455
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Subject: | Economics of privacy | Experiment | Online shopping | Privacy concern | Willingness to pay for privacy | Datenschutz | Data protection | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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