Pricing and commercialisation of electric mobility : dealing wiht high market uncertainty
Year of publication: |
2016
|
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Authors: | Proff, Heike ; Fojcik, Thomas M. |
Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 16.2016, 1, p. 30-54
|
Subject: | pricing | commercialisation | market uncertainty | really new products | RNP | electric mobility | car clinic | Elektrofahrzeug | Electric vehicle | Kommerzialisierung | Commercialization | Strompreis | Electricity price | Elektrizitätswirtschaft | Electric power industry | Produktentwicklung | New product development | Preismanagement | Pricing strategy |
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