Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Mengwan Li and Miyuan Shan
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Mengwan ; Shan, Miyuan |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 11, p. 2310-2323
|
| Subject: | Dual channels | Free-riding | Green promotion effort | Green supply chain | Online financing | Pricing | Lieferkette | Supply chain | Electronic Commerce | E-commerce | Umweltmanagement | Environmental management | Online-Handel | Online retailing | Öko-Produkt | Sustainable product | Trittbrettfahrerverhalten | Free rider problem | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2022-0303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471956