Pricing and investing in co-creation with customers for a duopoly
Rui Yang, Wansheng Tang, Mengdi Dou, Jianxiong Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Rui ; Tang, Wansheng ; Dou, Mengdi ; Zhang, Jianxiong |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 237.2021, p. 1-14
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| Subject: | Co-creation | Competition | Experience goods | Price discrimination | Valuation uncertainty | Duopol | Duopoly | Theorie | Theory | Kundenintegration | Customer integration | Preisdifferenzierung | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2021.108145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607187