Pricing capabilities : design, development and validation of a scale and implications for export marketing
Stephan M. Liozu and Andreas Hinterhuber
| Year of publication: |
2014
|
|---|---|
| Authors: | Liozu, Stephan ; Hinterhuber, Andreas |
| Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 145-162
|
| Subject: | pricing | capability | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010472682