Pricing co-created value : an integrative framework and research agenda
Stuart Read, Stefan Michel, Jan H. Schumann, Kumar Rakesh Ranjan
| Year of publication: |
2019
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|---|---|
| Authors: | Read, Stuart ; Michel, Stefan ; Schumann, Jan Hendrik ; Ranjan, Kumar Rakesh |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 155-183
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| Subject: | Pricing | Value | Co-creation | Cocreation | Service-dominant | Free | Price determination | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Preismanagement | Pricing strategy | Kundenwert | Customer value | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-019-00144-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162440