Pricing hybrid bundles by understanding the drivers of willingness to pay
Jeffrey Meyer, Venkatesh Shankar, Leonard L. Berry
| Year of publication: |
May 2018
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| Authors: | Meyer, Jeffrey ; Shankar, Venkatesh ; Berry, Leonard L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 497-515
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| Subject: | Hybrid bundles | Conjoint analysis | Willingness to pay | Service quality | Zahlungsbereitschaftsanalyse | Conjoint-Analyse | Leistungsbündel | Bundling strategy | Dienstleistungsqualität | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0546-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879704