Pricing : making profitable decisions
Kent B. Monroe
| Year of publication: |
2003 ; 3. ed., internat. ed.
|
|---|---|
| Authors: | Monroe, Kent B. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Pricing | Preispolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 658 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-119860-1 ; 0-07-252881-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004755166