Pricing: making profitable decisions
Kent B. Monroe
| Year of publication: |
1979
|
|---|---|
| Authors: | Monroe, Kent B. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Preisgestaltung | Vereinigte Staaten | Theorie | Theory | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 286 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-042780-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000048327