Pricing new products at better value for money: the ultimate challenge for market researchers
Jean-Paul Frappa; Yves Marbeau
| Year of publication: |
1982
|
|---|---|
| Authors: | Frappa, Jean-Paul ; Marbeau, Yves |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - Vol. 35.1982, 2, p. 171-195
|
| Subject: | Produkt | Neues Produkt | Betriebliche | Preispolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003552713