Pricing objectives over the service life cycle: some empirical evidence
| Year of publication: |
2005
|
|---|---|
| Authors: | Avlonitis, George J. ; Indounas, Kostis A. ; Gounaris, Spiros P. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 5, p. 696
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