Pricing of a new product with consumer learning

Sometimes firms sell their products only for a limited time. This phenomenon can be interpreted as the firms' strategy to increase their profits by prohibiting consumers from learning their personal values of the product as time passes. This explanation can also be used to explain the firms' strategy to set low prices on their new products for only a limited time.

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Year of publication:	2005
Authors:	Hahn, Sunku
Published in:	International Economic Journal. - Taylor & Francis Journals, ISSN 1016-8737. - Vol. 19.2005, 1, p. 37-49
Publisher:	Taylor & Francis Journals
Subject:	Deadline of purchase \| consumer learning \| increasing price

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005644208