Pricing policies in dual distribution channels : the reference effect of official prices
Libo Sun, Xiaoting Jiao, Xiaolong Guo, Yugang Yu
| Year of publication: |
2022
|
|---|---|
| Authors: | Sun, Libo ; Jiao, Xiaoting ; Guo, Xiaolong ; Yu, Yugang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 296.2022, 1 (1.1.), p. 146-157
|
| Subject: | Dual distribution channels | Dual-channel pricing | Official price | Reference effect | Supply chain management | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.03.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012820152