Pricing risky services: preference and quality considerations
| Year of publication: |
2010
|
|---|---|
| Authors: | Allred, Anthony ; Valentin, E.K. ; Chakraborty, Goutam |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 1 (1.1.), p. 54-61
|