Pricing strategies in reward-based crowdfunding : whether to introduce price guarantee?
Yanhong Sun, Yiyun Sheng, Shuai Yan, Wei Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Yanhong ; Sheng, Yiyun ; Yan, Shuai ; Zhang, Wei |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 170.2023, p. 1-17
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| Subject: | Price guarantee | Pricing strategy | Reward-based crowdfunding | Strategic consumers | Preismanagement | Crowdfunding | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284934