Pricing strategies of the European low-cost carriers explained using Porter's Five Forces Model
L. Moreno-Izquierdo, A.B. Ramón-Rodríguez, J.F. Perles-Ribes
| Year of publication: |
April 2016
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|---|---|
| Authors: | Moreno, Luis ; Ramón Rodríguez, Ana Belén ; Perles-Ribes, J. F. |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 22.2016, 2, p. 293-310
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| Subject: | low-cost airlines | pricing strategies | yield management | Internet | Preismanagement | Pricing strategy | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Wettbewerbsstrategie | Competitive strategy | Revenue-Management | Revenue management | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5367/te.2016.0551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729233