Pricing strategies : the experience of firms operating in China
Henry F. L. Chung and Pei-how Huang
| Year of publication: |
2011
|
|---|---|
| Authors: | Chung, Henry F. L. ; Huang, Pei-how |
| Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 137-152
|
| Subject: | Preismanagement | Pricing strategy | Multinationales Unternehmen | Transnational corporation | Betriebsgröße | Firm size | Betriebliches Umfeld | Business environment | Unternehmenserfolg | Firm performance | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987121