Pricing strategy of competing media platforms
Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
| Year of publication: |
2024
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|---|---|
| Authors: | Amaldoss, Wilfred ; Du, Jinzhao ; Shin, Woochoel |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 488-505
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| Subject: | cross-side externalities | media markets | multihoming | pricing strategy | single-homing | tiered pricing | two-sided platforms | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Theorie | Theory | Mediensektor | Media industries | Marktstruktur | Market structure | Medienmarkt | Media market | Externer Effekt | Externalities | Medienökonomik | Media economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.0092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529240