Pricing strategy : reconciling customer needs and company objectives
viewpoints of leading authorities collated and ed. by Bernard Taylor and Gordon Wills
| Year of publication: |
1969
|
|---|---|
| Other Persons: | Taylor, Bernard (ed.) ; Wills, Gordon (contributor) |
| Publisher: |
London : Staples |
| Subject: | Preis | Preisgestaltung | Preispolitik | Verbraucher | Produktgestaltung | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 566 S graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Enthält Aufsätze |
| ISBN: | 0-286-63151-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525103