PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR

The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction.

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Year of publication:	2010
Authors:	Marinescu, Paul ; Mihai, Niculae Sabin ; Sorin, Toma
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 1.2010, 2, p. 1122-1127
Publisher:	Facultatea de Ştiinţe Economice
Subject:	Consumer behaviour \| price strategy \| retail \| price satisfaction \| price fairness

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

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