PRICING STRATEGY - Why the Highest Price Isn't the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.
| Year of publication: |
2010
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|---|---|
| Authors: | Makridakis, Spyros ; Hogarth, Robin M ; Gaba, Anil |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 51.2010, 2, p. 69-79
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