Pride or empathy? : exploring effective CSR communication strategies on social media
Zeya He, Stephanie Liu, Bo H. Ferns and Cary C. Countryman
| Year of publication: |
2022
|
|---|---|
| Authors: | He, Zeya ; Liu, Qing ; Ferns, Bo H. ; Countryman, Cary C. |
| Subject: | Consumer behavior | CSR communication | Empathy | Message framing | Pride | Social media marketing | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2021-1182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412841