Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
| Year of publication: |
2006
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Yang, Zhilin |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 2, p. 259-267
|
| Publisher: |
Elsevier |