Priming movie product placements : new insights from a cross-national case study
Year of publication: |
2022
|
---|---|
Authors: | Balasubramanian, Siva Kumar ; Gistri, Giacomo |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 6, p. 1064-1094
|
Subject: | ad priming | brand attitude | brand recall | media priming | Product placement | prominent | subtle | Product Placement | Werbewirkung | Advertising effects | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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