//-->
The applied theory of price
McCloskey, Deirdre N., (1982)
Shrouded prices and firm reputation : evidence from the U.S. hotel industry
Chiles, Bennett, (2021)
Value based pricing of pharmaceuticals in the US and UK : does centralized cost effectiveness analysis matter?
Comanor, William S., (2018)
Consumer marketing
Winkler, John, (1974)
Marketing for the developing company
Winkler, John, (1969)
Winkler on marketing planning
Winkler, John, (1972)