Princing research in marketing: the statte of the art
Vithala R. Rao
| Year of publication: |
1984
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|---|---|
| Authors: | Rao, Vithala R. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 57.1984, 1/2, p. 39-60
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| Subject: | Absatz | Betriebliche Preisbildung | Betriebliche Preispolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003658156