Principal-independent manufacturers' representative relationships : review, synthesis, directions for future research
Trond Bergestuen, Kenneth Thompson, David Strutton
| Year of publication: |
2022
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|---|---|
| Authors: | Bergestuen, Trond ; Thompson, Kenneth N. ; Strutton, David |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 421-437
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| Subject: | Commercial agent | Contract sales organizations | Independent sales professionals | Manufacturers' agent | Manufacturers' representative | Sales outsourcing | Outsourcing | Industrie | Manufacturing industries | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Absatz | Sales | Prinzipal-Agent-Theorie | Agency theory | Außendienst | Field sales force |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.01.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259113