PRINCIPLES AND FACTORS OF FORMATION AND USE OF THE INVESTMENT POTENTIAL OF THE ENTERPRISE

This article explores the principles and factors of formation and use of the investment potential of the enterprise. The authors found the most effective directions of improvement in the investment potential of the enterprise by acting on the factors of its formation. The most effective ways to ensure the growth of the investment potential of the enterprise is to provide favorable conditions for the production process at the plant and the removal of bureaucratic and criminal barriers to activity this enterprise in the market. Authors determined that state regulation of investment is the primary focus of government policy and the most effective way to increase the investment potential of enterprises.