Principles for advertising responsibly using generative AI
Sean Sands, Colin Campbell, Carla Ferraro, Vlad Demsar, Sara Rosengren, Justine Farrell
| Year of publication: |
2024
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| Authors: | Sands, Sean ; Campbell, Colin L. ; Ferraro, Carla ; Demsar, Vlad ; Rosengren, Sara ; Farrell, Justine Rapp |
| Published in: |
Organizational dynamics : a quarterly review of organizational behavior for professional managers. - Bradford : MCB Univ. Press, ISSN 0090-2616, ZDB-ID 1475384-4. - Vol. 53.2024, 2, Art.-No. 101042, p. 1-5
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| Subject: | Artificial intelligence | Machine learning | Advertising | Ethics | Marketing | Generative AI | Künstliche Intelligenz | Werbung | Werbewirkung | Advertising effects | Ethik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orgdyn.2024.101042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014557678