Principles for successful aCRM in organizations
Jayanthi Ranjan; Vishal Bhatnagar
| Year of publication: |
2008
|
|---|---|
| Authors: | Ranjan, Jayanthi ; Bhatnagar, Vishal |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 2.2008, 4, p. 239-247
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Direktmarketing | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934531