Principles of direct and database marketing : a digital orientation
Alan Tapp
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Tapp, Alan |
| Publisher: |
Harlow [u.a.] : FT |
| Subject: | Direct marketing | Database marketing | Direktmarketing | Database-Marketing |
| Extent: | XVI, 517 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-71302-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004919931