Principles of direct and database marketing
Alan Tapp
| Year of publication: |
2005 ; 3rd ed.
|
|---|---|
| Authors: | Tapp, Alan |
| Publisher: |
Harlow : Prentice Hall/Financial Times |
| Subject: | Direct marketing | Database marketing | Direktmarketing | Database-Marketing |
| Extent: | XIV, 489 S. : Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-273-68355-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004817413