Principles of pricing : an analytical approach

Rakesh V. Vohra; Lakshman Krishnamurthi

"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment"--

MoreLess

Year of publication:	2012 ; 1. publ.
Authors:	Vohra, Rakesh V. ; Krishnamurthi, Lakshman
Publisher:	Cambridge : Cambridge University Press
Subject:	Preismanagement \| Pricing strategy \| Preistheorie
Description of contents:	Table of Contents [gbv.de] ; Description [assets.cambridge.org] ; Description [loc.gov] ; Description [loc.gov]

Extent:	X, 250 S. Ill. 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.
ISBN:	978-1-107-01065-9
Classification:	Mikroökonomie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009553881