Principles of Useful Market Forecasting

The Concept of Usefulness Usefulness in forecasting implies two critical issues. Firstly, there is a concern to relate forecasting to its decision making context. This covers the vast majority of forecasting that is actually done although it is possible that a very limited number of instances are genuinely independent of a decision making process.

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Year of publication:	1979
Authors:	Wensley, Robin
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 17.1979, 4, p. 295-302
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb001193 [DOI]
Source:	Other ZBW resources

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