Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan
| Year of publication: |
1995
|
|---|---|
| Authors: | Javalgi, Rajshekhar G. ; Cutler, Bob D. ; Malhotra, Naresh K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 34.1995, 2, p. 117-124
|