Print advertising : executional factors and the RPB Grid
Bruce A. Huhmann; George R. Franke; David L. Mothersbaugh
| Year of publication: |
2012
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|---|---|
| Authors: | Huhmann, Bruce A. ; Franke, George R. ; Mothersbaugh, David L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 849-854
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| Subject: | John R. Rossiter | Larry Percy | Printwerbung | Print advertising | Verkaufsförderung | Sales promotion | Computernetz | Computer network | Werbewirkung | Advertising effects | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552440