Print advertising: Executional factors and the RPB Grid
| Year of publication: |
2012
|
|---|---|
| Authors: | Huhmann, Bruce A. ; Franke, George R. ; Mothersbaugh, David L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 6, p. 849-855
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