Print and Online Catalogs: The Influence of Communication Mode on Consumer Information Processing
| Year of publication: |
2002
|
|---|---|
| Authors: | Krampf, Robert F. ; Griffith, David A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 10.2002, 1, p. 25-40
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