Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
By Daniel Melcher and Nancy Larrick
| Alternative title: | Printing and promotion handbook |
|---|---|
| Year of publication: |
1949
|
| Other Persons: | Melcher, Daniel (ed.) ; Larrick, Nancy (contributor) |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Printwerbung | Print advertising | Werbung | Advertising | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Druckindustrie | Printing industry | Verkaufsförderung | Sales promotion |
| Extent: | 10, 386 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | English |
| Notes: | Mit Bibliographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000567135