Prioritising and gender differences on aesthetics of mobile phone usage through users' perspectives
Year of publication: |
2023
|
---|---|
Authors: | Wang, Chia-Hsiang ; Liu, Chung Chu ; Chen, Jason C. H. |
Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 17.2023, 1, p. 60-74
|
Subject: | aesthetics | AHP | analytic hierarchy process | communication | mobile phone | mobile phone usage | AHP-Verfahren | AHP approach | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Ästhetik | Aesthetics | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour |
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