Prioritising and gender differences on aesthetics of mobile phone usage through users' perspectives
Chia-Hsiang Wang and Chung-Chu Liu, Jason C.H. Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Chia-Hsiang ; Liu, Chung Chu ; Chen, Jason C. H. |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 17.2023, 1, p. 60-74
|
| Subject: | aesthetics | AHP | analytic hierarchy process | communication | mobile phone | mobile phone usage | Mobiltelefon | Mobile phone | AHP-Verfahren | AHP approach | Mobilkommunikation | Mobile communications | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2023.127750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234240