Prioritising the service quality factors affecting customer satisfaction in life insurance industry : an application of fuzzy AHP
Preeti, Manju Mittal, Sanjay Gupta
| Year of publication: |
2024
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| Authors: | Preeti ; Mittal, Manju ; Gupta, Sanjay |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 42.2024, 4, p. 519-535
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| Subject: | customer satisfaction | fuzzy-AHP | insurance | service quality | SERVQUAL | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Lebensversicherung | Life insurance | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Versicherung | Insurance | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPQM.2024.140602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065618